EMK Capital, a London private equity outfit, bought Keltbray Infrastructure Services Limited (KISL) from Keltbray Holdings in August 2024.
The new name Aureos is styled by the company in upper case, AUREOS, somewhat inevitably, and pronounced Or-ree-oss. It is described as 鈥渁n aspirational hybrid鈥� of Aurora, 聽the Latin word for dawn, and Eos, the Greek goddess of the dawn鈥�.
The company itself says that its new name means 鈥渁 new dawn鈥� and that it 鈥渋nvokes value, quality and excellence鈥�.
Aureos chief executive Darren James 聽said: 鈥淚 am particularly pleased with the engagement of our extended team in choosing the new company name as we enter the next exciting phase of growth.鈥�
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